What happens when a bear pokes its head through the window of a Jeep Grand Cherokee and starts delivering a product review in perfect sync? In Jeep’s latest campaign, this isn’t a dream—it’s artificial intelligence hard at work. With surreal visuals, talking animals, and morphing vehicle animations, Jeep has become…

Chicago has long stood as a beacon of marketing and advertising excellence, evolving from its historic roots in catalog mailers to become a continuously evolving hub of digital innovation. Today, the city’s marketing firms are rewriting the playbook for customer engagement, driving everything from bold UX design to immersive brand…

Dollar Shave Club has once again disrupted the personal grooming industry, this time by flipping the script on how generative AI is used in advertising. In an age where artificial intelligence can be polarizing, the company has crafted an ad that positions AI not as a savior, but as the…

Just over a decade ago, digital advertising was painstakingly manual. From keyword selection to A/B testing, every optimization required human effort and intuition. Fast forward to today, and artificial intelligence has upended the old playbook completely. Algorithms can now generate creative variations, refine audience targeting, and reallocate campaign budgets in…