SimplyAsk.ai and Axtel Partner to Accelerate Enterprise AI Adoption Across Mexico
In a significant leap forward for enterprise AI adoption in Latin America, Canadian startup SimplyAsk.ai has announced a strategic partnership with Axtel, one of Mexico’s leading telecom and IT service providers. The alliance marks SimplyAsk.ai’s first official entry into the Mexican market and represents a pivotal expansion move for the Vancouver-based firm.
Under the agreement, Axtel will serve as a value-added reseller (VAR) of SimplyAsk.ai’s flagship no-code AI automation platform, Symphona. Designed for enterprises seeking scalable and production-ready automation, Symphona empowers organizations to streamline operations using conversational AI agents, workflow automation, and intelligent task management—all without traditional development overhead.
This partnership, facilitated by Export Development Canada (EDC), is set to unlock AI-driven efficiency for over 300 Mexican enterprise accounts in sectors like finance, retail, logistics, and manufacturing. Axtel’s enterprise technology brand, Alestra, will lead the charge on deployment, reflecting both companies’ shared vision of democratizing access to practical, outcome-oriented AI solutions.
Symphona: Practical AI Built for Real-World Execution
“Enterprises don’t just want AI—they want AI that ships fast and delivers measurable outcomes,” said Shuli Gortler, Founder and CEO of SimplyAsk.ai. The company’s platform addresses a widespread enterprise pain point: the inability to translate AI proof-of-concepts into scalable, production-ready deployments.
Recent Gartner research supports this need, highlighting that fewer than half of AI projects make it past the prototype stage, with average time to deployment stretching over eight months. With Symphona’s integrated, low-complexity architecture and open system connectivity, the platform enables businesses to modernize customer service and internal workflows in weeks—not quarters.
Driving Scalable Results for Mexican Enterprises
Axtel’s decision to partner with SimplyAsk.ai came from firsthand insights into the complexity and high costs associated with in-house AI development. “Symphona simplifies how we and our clients access enterprise-ready generative AI,” remarked Gabriel Muñoz González, Managing Director of Alestra’s Cloud Business Line. “Its modular design reduces the need for multiple vendor tools, giving us the agility to adapt swiftly across verticals.”
Symphona’s deployment across Axtel’s 2,000+ client accounts is expected to establish a new bar for enterprise automation in the region. The platform’s ability to blend human-like interactions with robust backend automation presents a compelling alternative to fragmented tech stacks and legacy systems.
Global Reach, Local Execution
Founded in 2021, SimplyAsk.ai has already earned accolades for its agile automation suite. The company was ranked the fastest-growing AI automation vendor on Deloitte’s 2025 Technology Fast 50 (Companies-to-Watch), and it counts Fortune 1000 clients such as TELUS and Rogers Communications among its early adopters.
This move into Mexico is part of a broader international push, reflecting the platform’s universal appeal for businesses seeking no-code tools that reduce friction, drive operational gains, and deliver immediate value. The EDC’s Business Connections Program proved instrumental in orchestrating the partnership, reinforcing Canada’s role in fostering global technology exchange.
“This collaboration is a win for everyone involved—for SimplyAsk.ai, Axtel, the Mexican enterprise sector, and Canadian innovation as a whole,” said Guillermo Freire, Senior Vice President at EDC. “We’re proud to connect high-growth Canadian companies with international partners who are ready to scale innovative solutions like Symphona.”
The Next Frontier of Intelligent Automation
As enterprise leaders continue to reevaluate their operational workflows in the age of AI, the Axtel-SimplyAsk.ai collaboration offers an instructive case study in how regional partnerships can unlock strategic value. With its intuitive platform and rapid integration capabilities, Symphona stands to redefine the AI adoption curve not only in Mexico but across the Americas.
Modern enterprises are increasingly focusing on AI that is not only innovative but also deployable, reliable, and measurable. In partnering with a regional heavyweight like Axtel, SimplyAsk.ai affirms its commitment to practical, scalable enterprise transformation powered by automation and conversational intelligence.
As enterprise AI adoption accelerates, partnerships like SimplyAsk.ai and Axtel demonstrate the importance of pragmatic, scalable platforms that deliver fast time-to-value. At DevSparks, we help B2B innovators architect and deploy AI-powered SaaS platforms that are production-ready from day one—just like Symphona.

